The Securities and Exchange Commission earlier this week announced that US-listed companies can now use social media to communicate important company information to shareholders, but what does this mean for businesses?

In the world of technology journalism and PR product reviews are a fundamental element of the business. With so many different products available in all areas of the technology market, buyers rely on the media to provide them with independent, expert appraisals to guide their purchasing decisions. But what happens when a reviewer’s professionalism is…

Vine is a new service, introduced by Twitter, that lets you record and share six-second (or less) looping video clips online. It’s a bit like Instagram, in that it works as a mobile app that captures and uploads your images to a website to share with the world, but it’s also a bit like Twitter…

Like a lot of companies, we publish our blog as a marketing exercise to reach out to the industry with our thoughts and ideas. The holy grail for us is to create some blog content that goes viral, something that people find so compelling that they’ll happily share it around their own networks without any…

The very notion of UK CEOs taking communications lessons from politicians may lead to some of their number recoiling in horror or questioning their own sanity.  Yet, this is just one thought that arises from the Text100 Digitally Engaged Business Leaders research study that we embarked on to understand which UK FTSE 100 business leaders…

Much has been written on how leading UK brands are embracing social channels, and reaping the rewards in driving loyalty, trust, understanding and ultimately sales.  However, there is less evidence of how engaged some of the UK’s most powerful and high profile business leaders are. To further explore this, we prepared the Text100 Digital Business…

So, as our Movember journey comes to a close for another year, it is time for a final call to arms and plea for your charitable contributions. Results have been mixed, to say the least. While some of us revel in the majesty of a bushy upper lip, the overriding theme – as you’ll see…

At Text100 we’re proud to announce that we are sponsoring this year’s iStrategy London event, to be held on November 26th and 27th at Twickenham Stadium. iStrategy brings together thought leaders from across the marketing industry to share their thoughts on social and digital media strategy. Following a successful sponsorship of Social Media World Forum…

To raise funds for, and awareness of, Macmillan Cancer Support, some of the gentlemen from Text100′s London office are participating in Movember, by growing  mustaches during the course of the month. We’ll be posting regular photos of our progress on this blog for your amusement/horror. Macmillan does fantastic work to provide all kinds of practical help…

Today is Ada Lovelace Day which honours the pioneering mathematician and aims to further the cause of women in science and technology.  Lovelace’s story has particular resonance to women with an interest in computer science, because of her work with Charles Babbage on one of history’s first mechanical computers. As impressive and inspirational a figure…

Ed Vaizey recently spoke at the PRCA B2B Working Group chaired by Text100 UK managing director, Dan Baxter. We shared his opening comments in an earlier post, and below we’ve included Mr Vaizey’s responses to the audience’s questions. (Sadly the venue wasn’t conducive to Newsnight quality camerawork, but we were at least able to capture…

Last week I had the pleasure of hosting a Q&A event with Ed Vaizey MP, our government minister for culture, communications and creative industries.  Ed shared some fascinating insight into the key trends currently defining and shaping not just the technology and media industries, but all of society. You can watch his introduction here, and…