Monthly Archives: October 2011
Why are communications directors growing less interested in social media?
| October 18, 2011 | Posted by Dan Baxter under Marketing, PR, Social Media |
Social media is becoming less relevant to the communications industry. Yes, quite. While that statement may raise more than the odd eyebrow and possibly be seen as justification for lynching in some parts, it’s the inference from an Ipsos Mori Reputation Council study released today. The report found that directors of communications are less interested…
Connected TVs bring broadcast advertising and social media closer together
| October 14, 2011 | Posted by admin under Marketing, Social Media |
This infographic (below) from the Internet Advertising Bureau highlights some interesting trends in connected TVs. The phenomenon of consumers simultaneously watching TV shows and engaging in social media conversations on a laptop or tablet device has been well documented, but there has been less discussion about what happens when the TV itself connected to the…
Comments