Monthly Archives: June 2012
A simple guide to media training
| June 27, 2012 | Posted by Dan Baxter under Media |
Every so often you witness one of those interviews. A horribly uncomfortable exchange between journalist and spokesperson that causes you to twinge at the TV, squirm at your screen or wriggle at the radio and feel nothing but pity for the person suffering at the hands of their tormentor. Nothing that is, apart from a…
Why tone matters in your brand’s social media communications
| June 1, 2012 | Posted by Dan Baxter under PR, Social Media |
Sainsbury’s is a brand we admire greatly. It has a wonderful selection of our favourite groceries, is conveniently located just round the corner, and is also pretty damn good at social engagement. It’s also a great example of the tightrope brands must walk when choosing the right tone to use in social media. As many…
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