Monthly Archives: July 2012
Text 100 at the PRCA Boat Party
| July 18, 2012 | Posted by admin under PR |
Some of the team from Text 100′s London office attended the 2012 PRCA Boat Party last night, and in this video James Bell shares his summary of the event:
Betfair Poker hits content marketing jackpot
| July 16, 2012 | Posted by admin under Marketing, PR, Social Media |
Over the past few weeks I noticed that a lot of people I follow were regularly retweeting some pretty funny quips from the same profile: @betfairpoker I thought this was a bit weird, because while I am an occasional Betfair Poker customer, most of the people who were retweeting the posts were not at all…
‘Self brandalism’ and why we should all learn to embrace the hate
| July 9, 2012 | Posted by James Bell under Marketing |
However hard you try, not everyone will like you. This is a lesson most of us learn in our early school days, no matter how witty charming or polite you believe yourself to be, some people just won’t like the look of your face. The same goes for the world of business, even the most…
B2B Social media case study: Turning IBM’s sales consultants into industry thought leaders
| July 5, 2012 | Posted by admin under Marketing, Social Media |
The brief IBM UK wanted to encourage its army of sales consultants to become more eminent in their respective industries, to highlight the breadth of the specialist knowledge and skills offered by the company. To achieve this, IBM asked Text100 to coach over one hundred of its leading consultants to raise their professional profiles through…
Social media in the financial services industry, progress of sorts
| July 3, 2012 | Posted by admin under PR, Social Media |
Last week, financial services giant, Morgan Stanley announced that it will allow its legion of financial advisors to communicate with customers via social media channels, Twitter and LinkedIn. There was a very notable condition, however; the messages they share on these channels must be taken from a list of pre-approved content. This drew a fair…
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