Category: PR

What digital lessons can business leaders learn from politicians?

politics and social media

The very notion of UK CEOs taking communications lessons from politicians may lead to some of their number recoiling in horror or questioning their own sanity.  Yet, this is just one thought that arises from the Text100 Digitally Engaged Business Leaders research study that we embarked on to understand which UK FTSE 100 business leaders…

How FTSE 100 CEOs are using social media

The leaders of top FTSE companies are staying away from social media. (Image credit: Paul White

Much has been written on how leading UK brands are embracing social channels, and reaping the rewards in driving loyalty, trust, understanding and ultimately sales.  However, there is less evidence of how engaged some of the UK’s most powerful and high profile business leaders are. To further explore this, we prepared the Text100 Digital Business…

Movember: A final call to arms

So, as our Movember journey comes to a close for another year, it is time for a final call to arms and plea for your charitable contributions. Results have been mixed, to say the least. While some of us revel in the majesty of a bushy upper lip, the overriding theme – as you’ll see…

Text100 at iStrategy London 2012

At Text100 we’re proud to announce that we are sponsoring this year’s iStrategy London event, to be held on November 26th and 27th at Twickenham Stadium. iStrategy brings together thought leaders from across the marketing industry to share their thoughts on social and digital media strategy. Following a successful sponsorship of Social Media World Forum…

Ed Vaizey at the PRCA B2B Working Group

Ed_Vaizey_Official

Ed Vaizey recently spoke at the PRCA B2B Working Group chaired by Text100 UK managing director, Dan Baxter. We shared his opening comments in an earlier post, and below we’ve included Mr Vaizey’s responses to the audience’s questions. (Sadly the venue wasn’t conducive to Newsnight quality camerawork, but we were at least able to capture…

Vive la (Digital) Revolution!

digital culture in the uk

Last week I had the pleasure of hosting a Q&A event with Ed Vaizey MP, our government minister for culture, communications and creative industries.  Ed shared some fascinating insight into the key trends currently defining and shaping not just the technology and media industries, but all of society. You can watch his introduction here, and…

Ed Vaizey MP at the PRCA B2B Working Group

Ed_Vaizey_Official

Last week the PRCA B2B Working Group, chaired by Text100 UK MD Dan Baxter, played host to Ed Vaizey, Minister for Culture, Communications and Creative Industries, who kindly agreed to spend some time speaking with the group. In the clip below Mr Vaizey introduces himself and speaks a little about his role in government –…

Winning at media training

media training london

A few weeks ago, when just as we were getting ready for Olympic fever, Amol Rajan of The Independent wrote an interesting blog post: Being media-trained can turn winners into losers. In the piece he looked at the example of Hashim Amla – the first South African to score a triple century in Test cricket…

President Obama is paying attention to Reddit, so why aren’t you?

reddit obama

If you’ve managed to remain unaware of the phenomenon that is Reddit, now would probably be a good time to get up to speed because you’re likely to start hearing a lot more about it. Why? Because last night President Obama made a guest appearance in the popular online community, offering members the chance to…

A last ditch effort to save brand Armstrong

lance armstrong brand

Lance Armstrong, seven-time Tour de France winner, heroic cancer survivor and staunch anti-doping advocate has finally given up his battle against the mounting drug charges and wavering public support. While Armstrong fans remain steadfast in their support, and will point to his seven years as the most drug tested cyclist in Le Tour, critics only…

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