Posts Tagged by linkedin

Social media in the financial services industry, progress of sorts

Photo credit: Jim Yi

Last week, financial services giant, Morgan Stanley announced that it will allow its legion of financial advisors to communicate with customers via social media channels, Twitter and LinkedIn. There was a very notable condition, however; the messages they share on these channels must be taken from a list of pre-approved content. This drew a fair…

Why your brand is missing the LinkedIn opportunity

Most people treat their LinkedIn profiles as an online CV/resume, and consequently most companies think of the site as little more than a recruitment tool (or a handy indicator of when staff might be thinking of leaving). But, used smartly, LinkedIn can be a powerful B2B communications tool.