Posts Tagged by reviews
Can you trust technology reviews?
| February 22, 2013 | Posted by admin under Media, Social Media, Technology |
In the world of technology journalism and PR product reviews are a fundamental element of the business. With so many different products available in all areas of the technology market, buyers rely on the media to provide them with independent, expert appraisals to guide their purchasing decisions. But what happens when a reviewer’s professionalism is…
Social media case study: Engaging student influencers for AMD
| May 1, 2012 | Posted by admin under Marketing, Media, PR, Social Media |
The brief AMD wanted to promote laptop PCs based on its new VISION graphics and processor technology to the UK student community, highlighting the product benefits and encouraging them to choose or recommend AMD based PCs. Rather than a conventional reviews programme, a social media campaign was created specifically for the purpose of earning authentic…
Unboxing and Haul Videos: Selling the sizzle with social media
| March 24, 2011 | Posted by admin under Marketing, PR |
It’s an intriguing quirk of human nature that we find watching somebody do something fun almost as enjoyable as doing it for ourselves. There’s speculation that this might have something to do with ‘mirror neurons‘ in our brain; when we see somebody doing something fun, the same pattern of neurons fires in our brain as…
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