Posts Tagged by rupert murdoch

Should your CEO be on Twitter?

rupert murdoch on twitter

This week’s biggest digital media story seems to be that over the Christmas break an eighty year old man decided to have a play around with that Twitter thing he’s heard so much about. This probably wouldn’t have caused quite so much of a stir had the octogenarian in question not been one of the…

The Daily fail, or the dawn of a new online content business model?

Since media uber-lord Rupert Murdoch unveiled his latest digital innovation a few days ago the web has been ablaze with conflicting opinions on The Daily both as a publishing concept and a product. While it is too early to judge how successful the iPad newspaper will be, its role in changing how we work in…