Posts Tagged by SEO
SEO will not slaughter PR, and PR does not own SEO
| August 21, 2012 | Posted by admin under Digital, PR, Social Media |
Over at the Econsultancy blog, Chris Lee argues that SEO presents a significant threat to the PR industry. This debate has been around for a long time and doesn’t appear to be in any danger of being resolved in the near future. There’s a not insignificant degree of overlap in the roles and responsibilities of…
Optimising press releases for SEO – a secret nobody will tell you
| January 9, 2012 | Posted by admin under PR, Social Media |
So, you want to “optimise your press releases for SEO” because you heard that was an important thing to do, but do you really understand what you’re trying to achieve? There’s a lot of confusion about the role press releases can play in SEO and how to properly optimise a release for search engines, so…
The real secrets of the PR industry’s ‘dark arts’
| December 6, 2011 | Posted by admin under PR, Social Media |
Today the UK PR industry finds itself in the headlines for all the wrong reasons, with an undercover journalist recording execs from a leading consultancy boasting about their access to and influence over high level politicians. The practice of lobbying has been around for as long as politicians, so there’s no real news there, but…
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